Millions of animals are killed for their fur every year…
These are the victims of the fur trade:
Left to their own devices beavers can live for nearly 20 years, but due to rampant hunting these creatures’ lives are often cut short. These industrious creatures can grow up to 4 feet long and are incredibly sociable, working to build dams and tunnel systems that entire families live in. Beavers work in conjunction with the environment creating entire ecosystems as a result of their dam-building, making an attack on them an attack on our environment itself.
Highly sociable and incredibly sensitive, rabbits have been hunted for decades – however it could be argued that farming of these gentle creatures is infinitely more cruel. PETA have recently released footage of incredible cruelty being committed against rabbits in Chinese Angora fur farms. Rabbits are easily startled animals who require very specific living conditions in order to live happily, these farms ignore these needs completely and wilfully harm these animals for the sake of a better profit margin.
Dogs and Cats
As unlikely as it might sound millions of dogs and cats are brutally killed every year in China for their fur. These animals are often kept in terrible conditions for their entire lives before they are killed in the most brutal of fashions. Witnesses have seen dogs and cats bludgeoned, hung, strangled and bled to death all for the sake of trims and novelty. China supplies more than 50% of fur garments imported for sale in the US, not to mention the numerous other items that are imported into the EU, so often those that choose to buy fur might not be getting exactly what they’re paying for.
So what can you do?
It’s up to the consumers to ‘vote with their money’ and make demands of the brands and labels that support this violent, inhumane industry. By pressuring companies to provide you with a manifesto of how they deal with fur you can force them to take a serious look at how they’re using animals and (hopefully) make them understand that we will no longer accept this barbaric tradition. Many cultures still prize fur above all other materials, this will only change when people start challenging the status quo and it begins with you!
Before you go and buy a new faux-fur pom pom hat or faux-fur parka coat you should make absolutely sure that the faux-fur is what it claims to be. There have been a number of reports unearthed recently that have proven many faux-furs to be anything but, so it’s worth contacting a company beforehand to get a concrete statement from them that they will be delivering what they are promising. No company wants to be exposed as acting negligently towards the public, especially when the issue of animal cruelty is at hand, so by forcing their hand you’ll be able to make them aware that this is an issue that they need to take seriously.
It’s estimated that there are roughly 11.1 million cats in the UK, the only sad thing about this is that not enough of these glorious creatures will be able to make it to the big time as YouTube sensations.
Animal video content is so popular now that there are entire companies devoted to their distribution which is absolutely fine by us! Since the inception of YouTube, viewers have been gravitating towards the channel for quick and easy entertainment and it doesn’t get much easier or quicker than videos of cats.
We’ve collected together five of the internet’s most popular feline videos:
[Be warned: some of these cats have been deceased for a while, so don’t expect to see any more fresh content from them, just bathe in their resplendent glory whilst you can!]
Charlie Schmidt’s Keyboard Cat
A true viral sensation and trailblazer for short format video content, Fatso (the cat featured) passed away in 1987, but not before offering up a spellbinding performance with the help of his owner Charlie Schmidt. Since being uploaded in 2007 the original video has amassed over 52 million views, whilst the original footage has also been modified and re-uploaded hundreds of times.
Little is know about the origin of this classic viral video although it has remained timelessly hilarious ever since its emergence during the 00s. A victim of constant ripping and re-uploading, its almost impossible to know how old this footage is, where it was taken and (most importantly) if the cat in question ever returned…
One of the internet’s most enduring feline characters, Maru is a cat who remains popular despite his advancing years. At 11 years old, Mary has achieved as much as any viral cat-sation would want garnering over 600,000 subscribers and an almost impossibly huge 366 million views. For a little comparison that’s more views than pop star juggernauts Katy Perry (363 million) and Miley Cyrus (256 million).
Since the early days of cat marketing (see ‘Hang in there, Baby’ cat) there has been an accepted view on how cats should appear in the public eye: lean, big eyed and cute. It wasn’t until 2012 that these values were turned on top of their head when the world was introduced to ‘Grumpy Cat’. Tardar Sauce, as she’s known by her owner, is of a mixed breed, so the genetic source of her grimace is unknown.